December is traditionally the month when manufacturers provide extra incentives to move vehicles and make their annual numbers look strong. Luxury brands in particular use year-end specials to clear out inventory and bolster interest in new models, spending extensively on campaigns such as BMW’s “Happier New Year” and Mercedes-Benz’ “Winter Event.”
The 2021 chip shortage, combined with increased demand for cars, has changed that. Many dealerships continue to have a fraction of their usual inventory levels which has led to fewer advertised specials across brands. While Lexus still plans to run their “December to Remember” campaign, other car makers are focusing on promoting specific models, rather than monetary incentives.
As always, Cartelligent is here to help you navigate the intricacies of car buying and make sure you get a fair price on the new car, truck, or SUV you want. If you’re looking to start the process, here are our recommendations.
Start Now for Year End Delivery
Some clients prefer to buy or lease in the current calendar year to take advantage of the new car on their business or personal tax returns. If you want to take delivery by year end, you should start your search as soon as possible. We can help you look at dealer inventory throughout California (and beyond) to find a match, and we may be able to find a vehicle at the port or on a boat that will arrive by year end.
Be Flexible on Timing
If it’s not critical that your new car arrive in 2021, we highly recommend looking for an incoming car or special ordering the exact new car, truck, or SUV you want. This will help you get a better match than many people are finding in dealer inventory, and save money on the cost of the car.
Your Cartelligent advisor can help you look at the pipeline of incoming cars to see if there’s a close match or help you place your factory order.
Consider Multiple Manufacturers
Some brands have been more successful than others at keeping their assembly lines moving and replenishing inventory. Your Cartelligent advisor can help you understand which cars, trucks and SUVs are in better supply or may come in more quickly, or at a lower overall cost.
Consider your current car, truck, or SUV
If you have a vehicle you no longer want to drive, now can be a great time to sell or get out of your lease early. Your Cartelligent agent can help you find out how the value of your car compares to the amount you owe (if any).
Whether or not you’re planning to start the car buying or leasing process this December, Cartelligent can help you get a great deal on exactly what you want. Call our team of car-buying experts at 888-427-4270 or get started today.