For discerning automotive enthusiasts, purchasing a luxury vehicle should be an expression of personal style, not a compromise based on available inventory. The world’s leading luxury automakers recognize this, offering sophisticated customization programs that transform the acquisition process into an opportunity to build your own car. From bespoke paint colors to handcrafted interiors, these programs enable you to create a vehicle that reflects your unique vision while ensuring every detail meets your exacting standards.

At Cartelligent, we specialize in guiding clients through the special order process with five of the most prestigious customization programs available today: BMW Individual, Porsche Exclusive Manufaktur, Mercedes-Benz Designo Manufaktur, Range Rover SV Bespoke, and Audi exclusive. When you build your own car through these programs, each program offers distinct advantages and approaches to personalization, united by their commitment to exceptional craftsmanship and individual expression.

BMW Individual: Precision Meets Personalization

BMW Individual transforms The Ultimate Driving Machine into your ultimate driving machine, offering extraordinary customization possibilities when you build your own car:

Exterior Options:

• Over 165 unique paint colors across four distinct finish types
• Non-metallic finishes for bold, confident aesthetics
• Metallic finishes with aluminum flakes for exceptional depth
• Pearl effect finishes with iridescent qualities that shift in changing light
• BMW Frozen matte finishes combine contemporary style with practical benefits

Interior Customization:

• Nearly every surface available for custom leather wrapping, including the dashboard, center console, door panels, and seat belts
• Premium Merino leather in exclusive colors with two-tone combinations and personalized contrast stitching
• Fine-grain woods with unique patterns
• Carbon fiber elements and precious metal accents
• Individual Manufaktur program for extraordinary requests like reclaimed wine barrel wood trim, custom embroidery, or 925 sterling silver accents

Porsche Exclusive Manufaktur: Engineering Dreams Into Reality

Porsche Exclusive Manufaktur traces its origins to the 1950s and stands as one of the most comprehensive customization programs in the automotive world. When you build your own car, approximately 25% of all 911 models leave the factory with at least one Exclusive Manufaktur component.

Paint to Sample Program:

• Over 190 heritage and contemporary colors
• Multiple finish options: gloss, metallic, and matte
• Rigorous five-coat Xirallic process for exceptional color intensity and depth
• Virtually any paint shade considered with factory approval

Interior Customization:

• Multiple leather hide types with extensive perforation patterns
• Contrast stitching options and custom embroidery
• Bespoke trim selections from different wood species to carbon fiber elements
• Personalization down to the finest detail

Mercedes-Benz Designo Manufaktur: Tradition Meets Individualization

Mercedes-Benz Designo Manufaktur launched in 2015 and has experienced remarkable growth, with demand increasing by 200 percent in recent years. The program reflects Mercedes-Benz’s philosophy that luxury should be individually defined rather than mass-produced.

Exterior Finishes:

• Extensive palette of exclusive paint colors
• Sophisticated metallic and matte finishes showcasing German engineering precision

Interior Options:

• Premium Nappa leather in exclusive color combinations
• Personalized contrast stitching and two-tone appointments
• Unique wood trim selections and carbon fiber elements
• Custom colors and embroidery for floor mats, seat belts, and other details
• Cohesive design maintaining Mercedes-Benz’s legendary craftsmanship standards

Range Rover SV Bespoke: Tailored British Luxury

Range Rover SV Bespoke represents the pinnacle of British luxury SUV customization, launched in 2023 for the Range Rover and expanded to the Range Rover Sport in 2025.

Exterior Customization:

• Expansive palette of exclusive exterior colors
• Unique finishes developed specifically for the SV Bespoke program

Interior Personalization:

• Premium leather in exclusive colors and finishes
• Bespoke wood veneers and metal trim options
• Extensive customization of dashboard, door panels, and seat details
• Personalized embroidery and custom treadplates
• Unique interior accents reflecting British craftsmanship
• Signature blend of Range Rover luxury and capability with extraordinary personalization levels

Audi exclusive: Individual Freedom in Design

Audi exclusive embodies the principle that personal freedom and individuality define the Audi ownership experience. Handled by Audi Sport (quattro GmbH)—the same division responsible for RS vehicle development — the program brings performance-oriented precision to personalization when you build your own car.

Customization Options:

• Over 50 paint colors across five distinctive finishes
• Eight leather colors with eleven stitching options
• Five wood inlay selections
• Extensive range from subtle refinements to dramatic transformations
• Leather appointments and specialized trim selections
• Exterior details executed with technical precision

The program’s comprehensive scope allows each client to personalize their vehicle from fundamental elements to the finest nuances, creating an Audi that reflects German engineering excellence and individual style.

Begin Your Customization Journey with Cartelligent

Each of these prestigious customization programs offers a unique approach to creating your perfect luxury vehicle. Whether you’re drawn to BMW’s precision, Porsche’s heritage, Mercedes-Benz’s sophistication, Range Rover’s bespoke British luxury, or Audi’s individual freedom, the result is the same: a vehicle that exists nowhere else, crafted specifically for you.

At Cartelligent, we navigate these complex programs with expertise, providing expert consultations, clarifying options and pricing, and managing the entire process from specification through delivery. Our concierge approach removes complexity from special ordering, allowing you to focus on the excitement of designing your ideal vehicle.

Ready to build your own luxury vehicle? Contact Cartelligent today to explore these exclusive customization programs and discover what’s possible when you go beyond the showroom floor.

All pricing, options, and program details are subject to change by each manufacturer. Cartelligent recommends confirming current availability and specifications with your dedicated advisor before placing a special order.