With Super Bowl 50 around the corner, we thought it might be fun to look at some of our favorite car commercials from the past two Super Bowls and see which were most effective in driving interest in specific brands and vehicles.
We looked at requests for each vehicle featured in the ads over the same period of time before and after each Super Bowl to find which ads drove the biggest increase in interest among Cartelligent clients. With the caveat that many factors besides Super Bowl ads serve to drive demand for specific vehicles, we present our findings below (with the corresponding commercials).
10. Lexus NX, “Make Some Noise,” 2015 Super Bowl
This 2015 ad for the highly anticipated NX mid-sized SUV succeeded in creating a modest 3% increase in inquiries for the model.
9. Jaguar F-TYPE, “British Villains,” 2014 Super Bowl
Jaguar’s fiendishly clever “British Villains” spot only increased inquiries for the F-TYPE by 5%, but overall requests for Jaguars soared to almost double following its release.
8. Ford Fusion Hybrid, “Nearly Double,” 2014 Super Bowl
Ford’s “Nearly Double” spot drove home the point that the Ford Fusion Hybrid offered close to double the fuel economy of other cars in its class and Fusion inquiries rose by 7%.
7. Audi A3, “Doberhuahua,” 2014 Super Bowl
Audi’s uncompromising “Doberhuahua” ad brought a 31% increase in requests for the new A3.
6. Mercedes-Benz AMG GT, “Fable,” 2015 Super Bowl
Mercedes-Benz’ new spin on the classic “Tortoise and the Hare” fable drove requests for AMG models up by 35%.
5. Jeep Renegade, “Beautiful Lands,” 2015 Super Bowl
Jeep’s visually stunning ad for the Renegade brought an increase in inquiries for the vehicle up by 42%.
4. FIAT 500X, “Blue Pill,” 2015 Super Bowl
This somewhat racy spot from FIAT corresponded with a 54% increase in client requests for the 500X.
3. Toyota Highlander, “Starring Terry Crews and the Muppets,” 2014 Super Bowl
Toyota’s zany sing-a-long featuring Terry Crews and the Muppets brought a 54% surge in Highlander inquiries.
2. Chevrolet Colorado, “4G LTE,” 2015 Super Bowl
Chevy shocked Super Bowl viewers by feigning a signal outage to stress that the Colorado has built in 4G LTE; interest in the rugged truck spiked by 67%.
1. BMW i3, “Newfangled Idea,” 2015 Super Bowl
BMW’s clever ad for the i3 compared the new technology to the beginnings of the internet. The analogy resonated and i3 requests soared by 113%.
No matter what kind of vehicle grabs your interest this Super Bowl Sunday, Cartelligent can help you get a great deal on exactly what you want. Call our team of car-buying experts at 888-427-4270 or get started today.